Diana Adair's Blog
As recently as 20-25 years ago, most people thought “staging” was for the theater and model homes. The idea of professionally temporarily decorating a home to sell it was not on the average homeowner’s radar. All that changed with the advent of TLC, HGTV, and other networks dedicated to home buying/selling and renovating shows.
If you’re selling a home after years out of the housing market, you may balk at the idea of the added expense of hiring a stager, but last year’s National Association of Realtor’s report ‘Profile of Home Staging’ indicated that a massive 77 percent of buyers’ agents believe staging contributed to their client’s ultimate purchase.
Visualization is key
Living in a visual world means most people make snap judgments by what they can see. If buyers cannot “see” themselves living in the home, they’ll keep looking. First-time buyers, especially, may need that extra nudge to make the plunge. Staging for the online photos is even more important. Potential buyers indicated they were more likely to walk through a home that had staged online images.
Faster is better
While some studies completed in the past few years indicate that staging does not change a buyer’s perception of a home’s value, it does help the home sell more quickly. In the world of real estate, where the seller is balancing the mortgage on the current home with the new mortgage on the home they want, selling the home more quickly for a fair price pays for itself. After all, who wants to be carrying two mortgages?
More is also better
Ultimately, it comes down to the outcome. Yes, the house may sell more quickly when staged, but does it sell for a higher price? Is the cost of staging recouped? The evidence is less clear here, but in the same NAR study, 49 percent of agents believed staging got the seller a higher offer. And while most of those indicated the increase was in the one to five percent range of the sale price, that was more than enough to cover the cost of staging.
Is this a time for DIY?
Binge-watching renovation and real estate shows may give a seller a false sense of their own ability to effectively stage their home. Professional stagers and design professionals can cast that critical eye that allows them to minimize a home’s flaws while accentuating its features. They also have a plethora of furnishings to utilize. To do it yourself might not be worth it on balance for what you get with a professional.
The most important key is to be on the same page as your local agent. They know your local market and are aware of the comparable homes for sale in your area. They know the potential buyers and what they expect to see in your home’s price range. Put their knowledge to work for you.
If plans for selling your home are in the near future, you’re going to want to start strategizing the most cost- and time-effective ways to make your home irresistible to potential buyers. One of the most proven ways of giving your home the edge it needs to stand out from the competition is good photography and attractive staging.
In today’s post, I’m going to share my tips on home staging that can be achieved on a budget and in a short period of time. That way you can focus more time on finding a new home and stop worrying about selling your current one.
Tip 1: Start packing
Before you start worrying about arranging furniture, it’s important to make sure you have a clean slate to work with. Start by packing personal effects into boxes and labeling them accordingly.
Staged homes are homes that look appealing to the widest audience as possible. Having personal reminders, like family photos, trophies, etc., makes it harder for viewers to picture themselves living in the home.
Most of us keep our homes arranged in a way that is convenient to our lives. And. let’s face it--life can be messy. But, when it comes to staging, less is usually more.
Not only will this cleaning process help you reduce clutter and make the home look better for staging, but it will also make your moving process easier since many of your boxes will already be organized and sealed.
Tip 2: Color scheming
Expertly staged homes tend to have one thing in common--a cohesive color scheme. Think of choosing your color scheme like creating an artist’s palette. You want a few colors that compliment one another and that will work together to brighten up your home.
If you have any furniture that appears worn, dated, or that clashes with the scheme of the room, it’s a good idea to place them in storage while you prepare for photographs and visitors.
Tip 3: Decorate sparingly
Now that you’ve packed away your family photos, you might be wondering what to put on the walls in their place. The best answer is often nothing. However, that doesn’t mean the walls need to be completely bare.
For smaller rooms, you can make them appear more spacious with the use of hanging mirrors (just make sure you can’t see yourself in any of those mirrors when you take your photos!).
Tip 4: Don’t forget the outside of your home
The value of curb appeal can’t be overemphasized. The exterior of our homes, along with our yard and driveway, are essentially what we show the world about our lives. Since most home buyers want their house to look nice, fit in with the neighborhood, but have its own unique flair all at the same time. They want to know that your house has that potential.
Furthermore, the driveway and yard are two of the first things people see when they visit. You’ll want to take advantage of this moment by making a good impression.
When it comes to the marketability of your house, appearances are everything! If your house is up for sale or you have plans to put it on the market soon, there are a lot of details you need to attend to before prospects stop by.
Although it's difficult to make a lived-in house look immaculate all the time, the closer you can come to that high standard, the better! Whether they're actively looking for signs of cleanliness or just noticing it subconsciously, the overall condition of your home can and does make an indelible impression on prospective buyers.
The reason "curb appeal" is emphasized so strongly by real estate agents is that the initial impression you make on house hunters can impact the amount of time your property stays on the market. That's especially true in "drive by" situations in which prospects quickly check out your house from the street and make a snap judgement about whether or not they like what they see. If your house and yard look appealing to them, then they may follow up with either the listing agent or their buyers' agent. On the other hand, if there's peeling paint visible, an aging roof, or weeds growing out of cracks in the driveway, they'll probably drive on and continue their search elsewhere. As you can imagine, there's a lot riding on curb appeal, so it pays to keep your lawn looking manicured and other landscaping features well maintained.
Once prospects are inside your home, they're going to notice everything from scuffed walls and cluttered furniture to the smell of toast you burned that morning or greasy cooking odors. Pet odors can also be a major turnoff for many prospective buyers, especially if they're not dog or cat fans to begin with! A worst-case-scenario, of course, is to have a last-minute pet accident happen on the floor when prospects are touring the house. That's not just a hypothetical situation; it occurs more often than you might think. To prevent that potential "disaster," some home sellers make arrangements with friends, relatives, or pet daycare services to have their dogs or cats taken care of outside of the house when tours are scheduled. While that's not always practical or even possible, it can make a big difference in the impression your home makes on potential buyers.
The bottom line when it comes to effective home staging is that people are going to notice "the good, the bad, and the ugly." Your objective, of course, is to do everything possible to diminish the negatives and accentuate the positives. Your real estate agent can be an indispensable resource for providing you with the unvarnished truth about what needs to be repaired or cosmetically improved to present the best possible image of your home to the public.
To sell your home, one of the essential things for you is to stage your home. While the price of your home is often dictated by the market and your own surroundings, the people who are going to buy your home ultimately need to have some attraction to it.
The question is- can you stage your home yourself, or do you need to leave the home staging to the professionals? Either way, you may need to spend a little bit of cash in order for the home staging to actually work well.
The first step in the home staging process is for you to declutter the home. Get rid of anything that’s taking up space, or making the home appear “junked up.” No one can picture themselves living in a cluttered home.
Hire A Maid
If you’re doing the home staging yourself, one of the most important aspects of getting your home ready is making it clean. A maid service can provide that deep clean that you may not have time to do yourself. This service is definitely worth the investment to make your home presentable to potential buyers.
Professional Home Staging Is Pricey
Professional home staging can cost quite a bit, (we're talking thousands of dollars.) You can do a lot yourself to stage your home. You don’t need to spend top dollar in order to have your home staged appropriately. Just know that homes that are staged correctly (whether professionally or by you) sell for more.
Staging Gives Buyers Vision
It may be hard for buyers to envision a room any other way than how you currently have it set up. People may not be able to picture a chair in the corner or a bed in a different position. You can play around with the furniture in your home to make the rooms look best.
Add Some Paint
One of the easiest things that you can do to stage your home is to paint it. Even if you simply put a fresh coat on the doors, it can really add some appeal to the home. If you have the time, you should paint the rest of the home’s interior as well. Buyers are most attracted to neutral colors. If you have any rooms that are oddly colored, or looking rough due to age, some paint can really bring life into the home.
Make Each Room Inviting
When potential buyers walk through the home, you don’t want them to simply skim the house without checking out each individual room. See what draws you into the room, whether it be lighting, a fireplace, or an ornament on the door. Any of these small touches can make a big difference when you stage your home.
There are basically three types of clutter that tend to emerge in most homes, and it usually gets worse as time goes on.
Homeowners often get so used to their own clutter, that it becomes virtually invisible to them.
That's one of the reasons it can be extremely helpful to work with a real estate agent when preparing your home for sale. Not only can an experienced agent provide an objective point of view, but most agents have a trained eye that can spot unsightly clutter "a mile away"!
There are several reasons household clutter is an issue when trying to stage a home for sale. First of all, it's an eyesore. It makes your home look less inviting to prospect buyers, and, in many cases, in makes rooms look smaller. Clutter also makes it more difficult to keep surfaces and floors clean, which is one of the cardinal rules of effectively staging a home.
Three Types of Clutter to Target
There's a delicate balance between having just enough --or too many -- items on countertops and tables. In most cases, it's too much! You're usually better off "erring on the side of sparseness," rather than the other way around. Unless something serves either a decorative or functional purpose (preferably both), it probably should be stored away in a drawer or cabinet. If it weren't for the fact that buyers typically look in closets when touring a home, then that would be an obvious place to hide clutter. However, that's sure to make a bad impression.
When you think of the word "clutter," what's the first thing that comes to mind? A typical mental image is that of a room crowded with too much furniture. That's a common problem with improperly staged homes, and it's a surefire way to send prospective buyers scurrying -- ones who might have otherwise made an offer. Cluttered rooms look smaller, messy, disorganized, and -- in some cases -- chaotic. None of those characteristics are going to create a good feeling in people's minds, which is a primary objective when showing a home to potential buyers.
The third type of clutter, which is also pretty typical, is wall clutter -- specifically: too many paintings, photos, art prints, posters, wall clocks, and other miscellaneous objects which make the walls look "too busy"! For some home sellers, this can be the most difficult aspect of visual clutter to fix because there's an emotional connection to family photographs, children's drawings, and so on.
If you're torn between what to display and what to hide, your real estate agent can be the best source of objective, unbiased advice. In many cases, "less is more," but it pays to get a professional opinion!