Diana Adair - REALTOR® - Amherst Real Estate, Hadley Real Estate, Belchertown Real Estate


How a home seller engages buyers is key. If a seller allocates the necessary time and resources to connect with buyers, he or she can boost the likelihood of enjoying a successful property selling experience.

Now, let's take a look at three tips to help you engage buyers and speed up the house selling journey.

1. Create an Effective Home Listing

An effective home listing can make a world of difference for any seller, at any time. Because if you can provide buyers with plenty of details about your home in your listing, you could make it easy for buyers to understand your house's full potential.

Typically, it is a good idea to write a clear, concise and simple-to-understand home listing. You should include accurate information about your home in your listing, and you should avoid stretching the truth.

You also may want to incorporate high-resolution images of your home into your listing. That way, homebuyers will know what to expect when they view your house in-person.

2. Upgrade Your Home's Curb Appeal

If your house boasts amazing curb appeal, buyers may be instantly attracted to your residence. And as a result, you may receive many buyer requests to view your house as soon as your residence becomes available.

To improve your house's curb appeal, you should mow the lawn, trim the hedges and perform other lawn care tasks. In addition, you should fix any cracked or chipped home siding.

You may want to hire lawn care and home improvement professionals, too. With these professionals at your side, you can quickly bolster your house's curb appeal.

3. Remover Clutter

If your home is filled with antiques, paintings and various knick-knacks, you may want to remove these items for the time being. In fact, if you have a clutter-free residence, buyers may fall in love with your house as soon as they walk through the front door.

Oftentimes, it helps to rent a storage unit before you list your home. If you have a storage unit, you can keep assorted personal belongings safe while you try to sell your house.

For those who want to eliminate excess items, you can list these items online or host a yard sale. You may want to consider donating any unwanted items to a charity or giving them to family members or friends as well.

Lastly, as you get set to add your house to the real estate market, it may be beneficial to hire a real estate agent. This housing market professional knows what it takes to engage buyers. Thus, if you are searching for help as you craft a home listing, a real estate agent is happy to assist you. On the other hand, if you have any concerns or questions as you navigate the home selling journey, a real estate agent can instantly respond to them.

Engage buyers throughout the home selling journey – use the aforementioned tips, and you could reap the benefits of a fast, profitable house selling experience.


Is now the right time to lower the asking price for your residence? If you've studied the housing market closely, set an aggressive price for your home and are still struggling to generate interest in your residence, the answer to this question may be a resounding "Yes."

Ultimately, there are many reasons why you may want to consider lowering the asking price for your house, including:

1. It has been many weeks or months since the last home showing.

Although your home listing initially may have stirred up plenty of interest, homebuyers have shied away from your residence over the past few weeks or months. Thus, there may be no time like the present to lower your house's asking price to widen your net of prospective homebuyers.

Reducing your house's asking price by even a few thousand dollars may help you generate interest in your residence. And in the days following a price drop, you may notice a significant increase in the number of requests for home showings as well.

2. Your home asking price no longer corresponds to the current real estate market's conditions.

A seller's market can quickly morph into a buyer's market. As such, you should evaluate the real estate sector regularly to ensure your home asking price corresponds to the current housing market's conditions.

Take a look at available houses that are similar to your own – you'll be happy you did. This housing market data can help you determine if your house is priced appropriately based on the competition.

Also, examine the prices of recently sold houses in your city or town. That way, you can see how long these residences were available before they sold, find out whether you're operating in a buyer's or seller's market and plan accordingly.

3. You need to sell your house as soon as possible.

If you face a time crunch to sell your home, you should establish an aggressive price for your residence from the get-go. However, if you fail to generate substantial interest in your residence, you may need to act fast to lower your home asking price to meet your deadline.

For those who want to avoid the possibility of lowering a house's asking price, it often pays to work with a real estate agent. This housing market professional can help you establish a fair, competitive price for your residence, one that should help you stir up significant interest in your home.

In addition, a real estate agent will work with you throughout the home selling process. He or she will set up home showings, host open houses and negotiate with homebuyers on your behalf. Perhaps best of all, a real estate agent is happy to respond to your home selling questions and ensure you can make informed home selling decisions.

Before you lower your home asking price, consult with a real estate agent. By doing so, you can get the expert home selling advice that you need to determine whether to wait out the current housing market or reduce the price of your residence.


As a home seller, it is important to do everything possible to make your residence an attractive choice for buyers. Because if your home stands out from the pack, you may be better equipped than other sellers to enjoy a fast, seamless and profitable house selling experience.

Ultimately, there are many ways to make your home an attractive option for buyers, and these include:

1. Perform Home Improvements

If your home has a leaky roof, defective heating and cooling system or other problems, there may be no time like the present to perform house upgrades. That way, you can transform assorted home weaknesses into strengths.

For home sellers who are uncertain about how to upgrade their residences, it may be beneficial to conduct a home inspection. This evaluation enables a home inspector to review your residence both inside and out. Then, a home inspector will provide a report that details his or her findings, and you can use the report results to prioritize home improvement projects.

2. Remove Clutter

If your home is full of antiques, furniture and various personal belongings, it may be tough for homebuyers to envision what life may be like if they purchase your residence. Conversely, if you eliminate clutter from your home, you can show off your living space's full potential to buyers.

Oftentimes, it helps to rent a storage unit before you list your residence. This unit will allow you to store a wide range of personal belongings in a safe place until your house sells.

It also may be a good idea to host a yard sale or sell excess items online. By doing so, you can simultaneously remove clutter and earn extra cash.

3. Boost Your Residence's Curb Appeal

Your house's curb appeal is a difference-maker in homebuyers' eyes. If your home boasts a pristine front lawn, flawless siding and other dazzling exterior features, your residence may stand out to buyers as soon as they see it. Comparatively, if your house has a messy front lawn, damaged siding and other noticeable flaws, your residence is unlikely to make a positive first impression on buyers.

Allocate time and resources to bolster your house's curb appeal – you'll be happy you did. If your home makes a positive first impression on homebuyers, you may receive lots of interest in your residence. And as a result, you may be able to accelerate the house selling cycle.

Lastly, as you search for ways to distinguish your residence from other available houses, you may want to hire a real estate agent. This housing market professional can offer expert recommendations and suggestions to help you enhance your residence. Plus, if you have any concerns or questions throughout the home selling journey, a real estate agent will always be available to address them.

Ensure your residence is an attractive option for buyers – use the aforementioned tips, and you can differentiate your house from the competition.


There is a lot to think about when you know you’re ready to sell your home. The best approach is to take things step-by-step in order to get everything right. 


Make Necessary Repairs


Before you even decide to put a “for sale” sign out front, you’ll want to address the problems in your home that you know about. If the roof needs to be replaced, or you know you need a new refrigerator, you should tend to those things as soon as possible. While these items can be an expense for you, completing these things before the sale of the home will increase the value of the home and save you some aggravation when it comes time for the home inspection.


Don’t forget about the small details as you look at what needs to be done on your property. Does the doorbell ring? Are the lightbulbs all working? These small details are just as important as the big stuff.   


Find A Real Estate Agent


Finding a real estate agent isn’t a one-size-fits-all job. You want an agent who understands your needs and is an expert in your particular market. You can check with your family and friends to see if they have a particular agent who they recommend. Also, you might check out reviews online to help you discover an agent. Do you have a particular agency in mind? Give them a call and they can set you up with one of their agents. Many agents will be happy to provide a number of references of recent sales if you inquire. 


Find Out How Your Home Will Be Marketed


If your home won’t be on social media, there’s something wrong with the marketing plan. You’ll need lots of good photos and maybe even a video tour of your home. You should definitely be sure that your home is being marketed on YouTube, Facebook, and Instagram to name a few social networks. These networks even offer paid ads to help you reach the right buyers. Talk with your realtor to see what the plan for marketing your home sale is.


Prepare For Home Showings


While you still might need to live in your home while you’re selling it, you want the property to be presentable. Start at the curb of your home and work your way to the inside. The property should look presentable from the moment buyers pull up to the house. The lawn should be mowed, the landscaping should be trimmed, and the inside of the home should be thoroughly cleaned. This will seal the deal on the sale of your property after all of the other hard work has been done.   


If you’d like to increase the value of your home by a slight amount before you even think of putting it on the market, you may be hesitant to make any kind of an investment. There are numerous upgrades that you can make to your home for under one thousand dollars. In the long run, these upgrades could help to save you some serious money. 


Put In A Programmable Thermostat


The majority of energy usage in your home is consumed by your heating and cooling systems. Using a programmable thermostat can help to keep the temperature inside your home stable throughout the day. Your heating and cooling system won’t need to continually start and restart to create a stable temperature in the home. This could be a great assistance in long-term energy and utility bill savings.


Get A New Toilet


If you want to impress buyers, put a new stylish looking toilet in your home. Upgrading your toilet can also bring your energy costs down. It will use less water with each flush and save you on your water bill.


Re-tile The Bathroom


Tiling a room yourself can be fairly inexpensive. It can also help you to breathe new life into the bathroom. Your tub will look brand new. Buyers will leave thinking that you have done an entire remodel of the bathroom. All you really need to do is replace some tile and grout. It’s a DIY project that can truly pay off with big dividends.


Re-tile Your Floors


Just like the bathroom, putting in a new kitchen tile or floor can really bring back some life into the room. Tile helps to rejuvenate the space by getting rid of dirty, tired flooring and backsplashes. 


If you need professional installation for any of these projects, you can splurge on it a bit. It does take some know how to understand the proper installation floor and backsplash tiles. Replacing the floors and tiles gives your home a new, clean look that will be an attractive upgrade to your home. 


Put Up New Window Fixtures


Replacing your blinds can really add something to each room of the house. Blinds can collect a lot of dust and dirt over time. While you may wash and clean them, sometimes, the dirt gets to a point where it’s completely stuck on. If you want to really make your buyers “wow,” try wood blinds. Most home improvement stores have a wide array of options for window blinds that allow you to customize both the size and style of your blinds.


Any upgrades that you can make to your home are an improvement for you while you’re living in it. These changes also allow you to get a bit more of a return on your property once you’re ready to sell.




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